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Facebook marketing

Facebook marketing question
Does anyone do Facebook Marketing? Specifically Lead Generation on Facebook?

I have noticed and maybe I am doing something wrong (although i have read and spoke with other users who are having similar issues), but when ever I try to scale a campaign my cost per lead increases as well. Logically speaking if I am spending $50 / Day and generating leads at $12 consistently for weeks, it should remain the same, or at least comparable. I have found this is not the case. If I increase my daily spend the cost per lead now starts to increase, and not just a few bucks. It increases to the point where it doesnt make sense to run any more.

Bill Adomanis
Business Development

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